

The founder
Mr. Samer Shweiki
Entrepreneur. Investor. Business Builder.
Founder Mr. Samer Shweiki brings more than two decades of experience building and managing businesses across multiple sectors.
His strength lies in recognising commercial opportunities, turning concepts into viable businesses and developing them into sustainable, profitable operations.
His approach combines strategic vision, commercial instinct, operational discipline and a deep understanding of markets and people. Experience across construction, real estate, hospitality, automotive, beauty and professional services allows him to assess opportunities from every angle: investment, operations, customers, branding, sales and long term growth.

A business builder
Mr. Shweiki focuses on building businesses, not simply investing in them.
His model identifies market opportunities, assembles the right capabilities and creates strong operating structures for sustained competition.
Vision
Recognise opportunities before they become obvious.
Execution
Turn strategy into measurable commercial results.
Long term value
Build businesses and relationships designed to endure.
A regional entrepreneur
Business interests across Israel, Palestine, the UAE and Saudi Arabia have given Mr. Shweiki a practical understanding of different markets, consumer behaviours and business cultures.
This perspective allows AL ZAYTOUNA to combine local understanding with international ambition.
His ability to connect people, businesses and opportunities has helped establish relationships with international brands and create platforms for regional growth.
The entrepreneurial legacy
Mr. Shweiki’s ambition extends beyond building successful individual companies.
His objective is to develop AL ZAYTOUNA into a diversified, professionally managed investment group that partners with leading international companies and creates businesses of lasting regional significance.


Looking ahead
From a successful portfolio to a regional investment powerhouse
AL ZAYTOUNA is entering its next phase: evolving from a diversified group of successful businesses into a professionally structured regional investment platform with international reach.